.At the launch of Astrid Andersen's new line Stel, a presentation stored outdoors on a boat dock, The Road's 2002 tune "Turn the Page" was actually blasting out of the stereo. It was actually a star-aligned, emblematic second, due to the fact that the London-trained designer is starting a brand new phase in her manner lifestyle, this time around centering the job around herself.Andersen's much admired name menswear company was concentrated, multicolored, and streetwise. Along with Stel, she discussed in a pre-show job interview, "I need to rest easily at the facility of it probably a lot more this time around given that right now it's a women's damage brand name, and it is really much more about me and my individual endorsements." Stel also shows Andersen's progression as an individual. After ceasing her line, the developer returned home to Jutland in the North of Denmark as well as had 2 youngsters. She's certainly not the person she was back then.Shifting gears in fashion is difficult to accomplish. Brands seem to take on lives of their own, as well as it's very easy to be pigeon-holed. Stel drop a few of manner's formalities. The tag will show in-season, so what exists will definitely be readily available for investment. All at once, seasonality is lesser in the Stel formula than relevance. Collections will certainly be actually identified by amount (01, 02, as well as 03 were actually shown in Copenhagen), the principle being actually that you can easily intermingle parts around "times" both in your outfit and on the marketing flooring. Andersen sees no necessity for a well thought-out garment to become deserted just because the calendar webpages flip. "The straight interpretation of stel is actually body," she mentioned, but it [recommends additional to] a foundational construct in a type of commercial method it [likewise describes] a collection of valuables-- when you talk about a tea set, you would certainly name it a stel. For me, that was actually fairly an exciting beginning aspect in terms of the idea of producing both collectibles, however also something that's a new base." Possessing styles position on scaffold was actually arbitrary as it proposes a number of analogies. There's building, which connects to constructing a brand new brand name, and also the thought of support relates to her view that clothes need to work for you. Stel is actually, fundamentally, a kind of modular offering, however none with the angularity of something like Legos or even stacked Mu00e6rsk shipping compartments. Activity, company, as well as empowerment become part of Andersen's planning. "When I refer to the company, I have this tagline: tailoring that you may skate in, denim you can dance in, shirting you can easily take a trip in." Freedom, joy, activity.